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Umbrella organization for Hungarian public service media

Umbrella organization for Hungarian public service media

MTVA

<span class="stronger">MTVA</span>

Since its foundation in 2011, MTVA has unified and streamlined all content production and asset management activities for the entire Hungarian public service media, thus becoming the largest media service organization in Hungary.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA

<span class="stronger">MTVA</span>

Whilst producing content for television, radio, online platforms and news agencies, MTVA also manages all assets on behalf of the Hungarian public service broadcaster Duna Media Service Non-Profit Ltd. MTVA also provides support with content production and acquisition. MTVA operates 6 television channels, 9 radio stations, a news agency (MTI) and numerous new media outlets.

National and local identity

National and local identity

MTVA

<span class="stronger">MTVA</span>

MTVA successfully combines a national and a local identity via extensive programming cooperation with media partners around the Carpathian Basin

Broadcasting reach

Broadcasting reach

MTVA

<span class="stronger">MTVA</span>

MTVA provides approximately 40,000 hours of television, as well as 52,000 hours of radio programming each year. Programmes are also transmitted beyond Hungary - to Europe, the American continent and Australia. MTVA’s content is broadcast daily into an estimated 99% of Hungarian homes

MTVA Sales House

Illusztrációk testreszabása folyamatban.

NON SPOT ADVERTISING GROUP
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NON SPOT ADVERTISING GROUP

The Non Spot Advertising Group of MTVA SH deals with the placement of advertisements on a non-spot basis, including quotations. This involves programme sponsorship, product placement, prize sponsorship or creative solutions. With respect to sports and other events regarding international obligations it includes the handling of commercials and quotations.

NEW BUSINESSES BRANCH
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NEW BUSINESSES BRANCH

The New Businesses branch of MTVA Sales House is responsible for the sales and placement of advertisements on web surfaces, mobile applications and teletext, as well as the management of MTVA’s online promotion campaigns. The group is also responsible for the production of commercial newsletters.

STRATEGY GROUP
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STRATEGY GROUP

MTVA SH Strategy Group is responsible for all related sales support within MTVA Sales House. This includes sales strategy, pricing, compiling presentations, analysis on different topics and research in co-operation with marketing.

SERVICES
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SERVICES

MTVA SH Services participates in the creation and operation of a commercial barter strategy. It handles the complete barter stock of MTVA, which includes all the capacities, content, productions, concerts, events and media surfaces used by the departments of MTVA.

BOOKING TEAM
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BOOKING TEAM

The SH Booking team handles the MediaPro system, checking every stage of the advertising process, from contracting to actual appearance on our surfaces, upto and including the billing procedure. The team also follows all the advertising campaigns, handles customer relations and daily statistics, administers Cause Related Marketing, barter, and self-promotion data.

TRAFFIC TEAM
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TRAFFIC TEAM

MTVA Sales House Traffic Team coordinates the placement of advertisements on the different media surfaces. Our team works around the clock to transmit the messages of advertisers directly to our audience.

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